Bundesliga And EA’s FIFA Fans Selected Their Team Of The Season With A Story Format

Assaf Gilad

Partnership’s achievements:

  • Generate audience data by engaging with it.
  • Lead polled audience into a lead generation landing page.
  • Provide a poll using a novel vertical format, the Apester Story.
  • Engage new audiences from outside Germany and Europe.

More than 650,000 fans, team captains, and experts have made their decision and voted in the Bundesliga & EA SPORTS “Team of the Season” poll, powered by the innovative Apester Story. The poll gave FIFA 19 fans the opportunity to use their voice to influence the winner of the FUT 19 Bundesliga Team of the Season title, one of the most prestigious features of the popular video game.

This partnership created huge echo, culminating in 100,000 shares and interactions across social channels such as those of FIFA, Bundesliga, the fans, and massive traffic of visitors that were led into a lead generation landing page right after completing the poll. As a result of the previous engagement, more visitors were willing to fill in their details.

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Created with Apester Story

 

The campaign attracted a large bulk of international audience to vote for polls in non-German languages such as English, Spanish, Polish, and Japanese, demonstrating its ability to include new audiences for the German football league.

This year—for the first time—Apester provided a poll using a novel vertical format, the Apester Story, which brings the mobile friendly experiences users are familiar with, into the open web. Bundesliga utilized Apester’s Story format to engage its readers, that affords a mobile optimized multiple frame gallery experience with custom made interactive buttons, such as “yes” and “skip” for each player.

Already for the third time, the Bundesliga cooperated in the vote with EA SPORTS to give all FIFA 19 fans the opportunity to use their voice to influence the FUT 19 Bundesliga Team of the Season.

Earlier this year, Apester powered multiple large scale user-engagement projects, such as TIME 100’s Most Influencing People, TIME Person of the Year, Rolling Stone’s Oscars Predictions, and Trusted Reviews Awards. Apester is a participatory data provider that allows businesses and publishers to learn more about their audiences through content engagement.

For the full list of winners of FUT 19 Bundesliga TOTS see here.

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Created with Apester Poll