Story
Increase time on site by giving your readers an easily digestible content experience they know and love in the narratives they read. Tell your story in a compact and concise way, add polls or quizzes to reinforce understanding and let your users react through an original set of emojis.
Poll
A quick and easy way to gather your audience’s opinions, thoughts and views on a topic. It takes less than a minute to create a poll that can add value to your storytelling. Generates engagement rates of 10-20% on average when contextually or editorially placed.
Quiz
Test your audience's’ knowledge in an engaging and highly shareable way. This format excels in high completion rate, and can achieve up to 25% engagement rate.
Personality Test
Engaging and highly shareable format, personality test is a great way to lead your readers to results based on their subjective answers.
Countdown
After voting closes, a Countdown Poll will automatically switch to showing the results. Ideal when you want to keep interim results to yourself and end with a big announcement during tournaments, campaigns, or award ceremonies.
Interactive Video
Add an interactive video layer to any poll, quiz or personality test. Ask your viewers to guess the next move in a game, or to fill in a song’s lyrics. We find readers are more likely to reach the end of a video when there are questions throughout.
Reclaim Your Audience With Interactive Content That Engages
Apester is a plug-and-play platform for the creation and distribution of mobile-friendly interactive content, engaging your users in the narratives they read. Our content formats drive significant increases in editorial and commercial KPIs, such as 70% more time on page, 400% increases in social shares of content, and up to 25% increase in revenue per reader.
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01
Easily & Quickly Create
Create Snapchat-style stories ,polls, and quizzes that engage audiences and blend into your web assets to make them come alive
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02
Reach a Bigger Audience
Boost your engagement and monetisation opportunities by using our automatic, contextual, and personalised distribution tools
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03
Monetize Effectively
Monetize your stories with Apester’s unique, premium streaming video ad inventory
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04
Learn from your Audience
Let your audience tell you what they want by extracting highly informative data-driven audience insights from their engagement
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TIME Person of the Year
For the third year in a row, Apester, the interactive storytelling platform, partnered with TIME to poll their audience for Person of the Year.
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Virgin
The Leadership personality test on Virgin’s content marketing achieved 62% CTR, and was shared by Richard Branson’s social accounts.
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Lead Generation Case Studies
From taking a poll to win a lottery, to swiping up to a landing page, or adding a newsletter registration to your site, Apester helped four brands generate leads by engaging audiences with interactive content.
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Vodafone
According to research by Kantar Milliward Brown, Apester polls which were created for Vodafone successfully maintained high levels of aided awareness.
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Schroders
Apester positions Schroders as a thought leader by engaging the audience with the brand’s investment studies, resulting in 4X higher longer time on brand site compared to other content.
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TIME 100 Most Influential People
Interactive and appealing content has brought new audiences to join in TIME 100 poll, presented through the Apester Story format
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IKEA
A series of monthly features about home decoration brought up extremely high completion rate and high rate of CTR (16%).
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Boosting Time on Page
Of the hundreds of brands and publishers Apester works with, we found through measuring their traffic engagement, that there was a 74% increase of time on site for news-related websites.
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Gett
Gett has partnered with interactive content platform Apester in order to engage passengers on-the-go with World Cup themed content.
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Trusted Reviews
Trusted Reviews partnered with Apester to use unique content creation and distribution technologies to establish special editorial projects around new launches.
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NME
How Music News Site NME Learned About its Audience’s Festival Preferences Using Apester’s Automatic Content Matching
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Lead Generation & Subscribe Form
Generate qualified leads by adding bespoke email capture to covert users already engaged with your content. Apester's lead generation form is customizable, allowing you to add a phone number, email address, and more. Gamify your content by enticing readers to submit their email address for an opportunity to win a prize.
Apester Analytics
Apester Analytics allows publishers and marketers to track their content performance from the macro perspective of a content channel, all the way down to the micro level of slides - this makes Apester the most comprehensive analytics dashboard for a Story player in the market.
Launched in 2018, Analytics offers a broad set of metrics that lets you view the big picture around engagement and monetization of each story, poll, or quiz created within the Apester platform across locations and platforms.
Instant Story Strip
With the new Instant Story Strip feature, you can create several stories in an instant. Once you embed an Apester header code, the Instant Story Strip knows which articles are trending on your site and automatically creates stories for those articles.
The Story Suite
Apester’s flagship format brings the experience users know and love from Snapchat & Instagram into a format publishers can add to their articles in minutes and distribute them at scale.
Monetize your multi-frame stories with Apester's streaming video and display ad inventory; distribute them across your online properties with the Story Strip, a carousel of your site’s live Stories, located at the top of an article or a section page; and easily export your stories to your social accounts, such as Instagram or Snapchat.
Animated Layouts for Apester Stories
To allow your editorial and commercial stories to stand out, we now offer animated layouts for Apester Stories. Use features such as fade-in and drop-down images to produce a more eye-catching experience. Instantly create it by picking your favorite layout, adding your content, and embedding your Stories.
