After quarter four of 2018, Apester collected data from all 1,500 publishers and brands we partner with, and found that through us, publications were able to increase their reader’s time on site by 70%. As apart of the first scale research done on interactive content, Apester found a correlation between the effects of interactive content and time spent on site.
The Future of Storytelling
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From taking a poll to win a lottery, to swiping up to a landing page, or adding a newsletter registration to your site, Apester helped four brands generate leads by engaging audiences with interactive content. Apester is a content engagement platform that creates multimedia elements that helps brands share their narrative, drive conversions, derive audience data and enables lead generation.
Apester’s Story Strip is an online medium that automatically creates and presents the highlights of your interactive content. Now, you can customize your brand through the Story Strip Editor and automate it through the Instant Story Strip. Elements like “swipe to next story” and “automatically turn to the next slide” have been added to the Story Strip to enhance your user’s experience.
A poll conducted by Trusted Reviews and powered by Apester, has created invaluable data about the public’s views towards Facebook. A new survey ratifies the findings, exposing the power of participatory media as a prime source of audience and customer intelligence.