How Enriching Data Management Platforms Can Drive Value to Publishers
You’d struggle to find a digital marketer or publisher that doesn’t proclaim to be data-driven. The quality of the data, though, is the key. To be fair, it’s hard not to drown in data and sort out the relevant from the irrelevant. This is where a data management platform (DMP) comes in. DMPs are software […]
Best Practices for Publisher Website Monetization
Producing quality content requires a lot of time, effort, and resources. Building an audience for it even more. But after achieving that, publishers face another big challenge: monetizing their websites. This is the fine art of understanding your audience and leveraging their trust to make your publishing profitable and therefore sustainable and scalable. In this […]
