New York-based Apester has been named as “Best Interactive Content Platform” at the Digiday Technology Awards, the annual celebration of excellence and innovation in online media, publishing and advertising.
Apester’s massive growth as an interactive content platform has come from their partnerships with publishers such as Meredith, IDG Group, TI-Media, Penske Media, Virgin, ITV, and RTL. Users are able to easily create, distribute and monetize quizzes, polls and Instagram-like Stories across their properties with no need for a graphic designer or developer.
Rolling Stone recently used Apester to report on rising stars during its US midterms election coverage; Variety recommended great new shows to stream; Hollywood Life presented an overview of Saturday Night Life’s Pete Davidson, and Macworld’s recent coverage of Apple’s launch event was embedded across other, relevant articles.
Designed with Apester Story
Apester’s easy to use editor allows brands and publishers to leverage the now-familiar poll and quiz engines, along with the new Story format, to tell stories in compelling and engaging ways while at the same time offering a new monetisation method. Brands such as Ikea, Chase, Strauss, and ride-hailing app Gett, have adopted Apester’s platform for their campaigns, creating engaging branded content to increase brand awareness and conversions.
In 2018 Apester’s engaging interactive formats were involved in key editorial projects such as the TIME 100 Most Influential People, which for the first time, sought audience feedback through the Story engine; EA and Bundesliga’s Team of the Season partnership; Entertainment Weekly’s Oscars bracket; the Trusted Reviews Awards 2018 and Germany’s The Bachelorette reality show.
Last August, Apester launched the Story Suite which allows online publishers and brands to quickly produce Instagram-like stories, seamlessly add them to their sites, monetize them with video and display ad inventory and then export them to Instagram and Snapchat.
Apester is a plug-and-play platform for the creation and distribution of mobile-friendly, interactive content which improves commercial and editorial KPIs. Apester’s content formats drive significant increases in editorial and commercial KPIs, such as 150% more time on page (up to 8 minutes more per user), 400% increases in interactions and social shares of content, and up to 25% increases in revenue per reader. Apester provides more than a billion content impressions and 500 million engagements users.