Let’s Discuss Data Over Coffee
Starbucks Pumpkin Spice Latte is a hotly contested beverage that gets its fair share of media focus every fall. So, when the seasonal flavor was released earlier than ever this past year, Apester crafted a series of polls to gage the true popularity of the drink among consumers. These polls were spread across Apester’s vast […]
Apester Launches Analytics to Measure Content Performance
It’s an exciting day for storytellers! Apester, the interactive storytelling platform, launches Analytics, allowing data-savvy publishers and marketers to track their content performance. We believe that monitoring content consumption is essential to create better content and higher engagement. Analytics offers a broad set of metrics that let you view the whole picture around engagement and […]
