Schroders engaged customers around behavioral biases with Apester
British investment management firm Schroders partnered with Apester to educate their audiences around behavioral biases. The polls created by Apester for Schroders were promoted across Apester’s network of premium publishers, including Business Insider: Designed with Apester Poll By asking the audience questions regarding what influences their financial decisions, Schroders gained important insight into their customers […]
Nielsen: Apester’s creatives have significantly outperformed all other creatives and formats in a back to school campaign
The What Apester partnered with a large US based retail brand and Vast Media on a large scale, multi-layered Back to School/College campaign using native interactive content to establish the brand as the practical and inexpensive one-stop shop for parents of young children, and college students alike. The Challenge To simultaneously support a nationwide campaign […]
Research Shows That Interactive Content Leads To Increased Time On Site
The time users spend on your site’s page is crucial. It defines your company’s online presence, how well you’re engaging with your audience, and allows a crucial part of the digital era to unfold: data. Through users time spent on your site, brands can compile psychographic data on their users preferences, which stories are doing […]
Apester wins award for Best Interactive Content Platform at the Digiday Technology Awards
New York-based Apester has been named as “Best Interactive Content Platform” at the Digiday Technology Awards, the annual celebration of excellence and innovation in online media, publishing and advertising. Apester’s massive growth as an interactive content platform has come from their partnerships with publishers such as Meredith, IDG Group, TI-Media, Penske Media, Virgin, ITV, and […]
