How Music News Site NME Learned About its Audience’s Festival Preferences Using Apester’s Automatic Content Matching
As a wrap up to the summer’s festival season, NME, the world’s biggest standalone music journalism site, surveyed its audience with Apester’s interactive content to learn about their tastes and preferences around music festivals. By surveying more than 5,000 readers, NME was able to assemble the “ultimate music festival”, through learning much more about its […]
