In an article from May 3rd, The Guardian detailed the results of a YouGov-Cambridge Globalism Project survey, which revealed that Britons are the least trusting of social media as a news source. Their survey found that only 12% of Britons trust the news they see on Facebook and Twitter. The survey also found that Britons trust social media less than the other countries surveyed.
News? Well, not quite.
Almost a year ago, Apester came to the same conclusion via a project we ran with our partner Trusted Reviews. Following the Cambridge Analytica scandal, we ran 8 polls across their site asking questions to gauge reader’s impression of Facebook and collected 96K votes.
Overall, British voters had a more negative opinion of Facebook than voters from other countries:
- When asked whether Mark Zuckerbeg is a business mogul or a nice man, 62.2% of British voters chose business mogul compared to 55.7% of voters outside of Britain.
- Also, 45.9% of British voters agreed that Facebook has brought more bad than good into the world.
- Only 21.2% of Americans felt the same way.
Our project took the question a step further by asking readers whether they had considered deleting their Facebook accounts after the scandal.
- According to our poll, 68% of users considered deleting their accounts.
Have a look at the project, summarized with an Apester Story:
Using Apester, you can run your own projects around specific topics across your site to engage with your audience and understand them better. With our analytics dashboard, you can take a deep dive into your audience’s responses to individual questions and build more content on those answers. Create engaging content on a breaking news item like we did with last year’s Cambridge Analytica scandal to immediately find out how your readers are responding. By creating with Apester, you can find out how your audience feels about something before anyone else does.
So, what would you like to know about YOUR audience? Contact us!