Knowing your audience lets publishers get back in control
Original article can be found here: Inpublishing Article. There is uncertainty wherever we look right now. But some things remain clear, such as the fact that in this evolving digital advertising environment, publishers will win by giving readers what they crave: personal, interactive experiences. And after years of being on the back foot, they can regain […]
IN BRIEF: Sivota recruits former Investing.com CEO to head up Apester
Original article can be found here: Announcement . Sivota PLC – investment vehicle focused on later-stage, Israeli technology firms – Shares resume trading on the London Main Market on Monday after Sivota publishes the prospectus for the enlarged company, following its USD12.0 million acquisition of a majority stake in Apester Ltd. The Israeli company operates […]
Looking ahead to 2023 with Apester’s UK Managing Director
Original article can be found here: Inpublishing Article. Q: What steps can publishers take to improve time spent on site? A: Publishers face huge competition for consumer attention, given the wealth of platforms and the constant distractions from both real and virtual worlds. Shorter attention spans mean publishers have to work a lot harder to grab […]
Apester wins award for Best Interactive Content Platform at the Digiday Technology Awards
New York-based Apester has been named as “Best Interactive Content Platform” at the Digiday Technology Awards, the annual celebration of excellence and innovation in online media, publishing and advertising. Apester’s massive growth as an interactive content platform has come from their partnerships with publishers such as Meredith, IDG Group, TI-Media, Penske Media, Virgin, ITV, and […]
Our Top 5 Apester Midterm Election Stories
The discussions about the upcoming midterm elections did not skip our publisher partners. Using Apester stories, audiences consume content regarding the elections, participate in polls and test their knowledge in interactive quizzes. The sharing of midterm elections content using the story format helps get readers engaged in news and politics. We curated 5 midterm Apester stories […]
WorldSoccer and Apester’s Poll Predicted: England’s Run will be Terminated at the Quarter Final
Before the FIFA World Cup tournament began, WorldSoccer hosted a series of 12 individual polls in order to determine who users see as England’s all-time best manager and all-star 11. The polls were powered by Apester and displayed on WorldSoccer in a playlist, a scalable method of presentation that contextually places Apester units within relevant […]
New from Apester: Export your Apester Story to Instagram and Snapchat
Start using the familiar social media story-designing experience combined with the simplicity of Apester’s signature drag-and-drop editor today We’re thrilled to launch Apester Story’s new export button, which allows users to upload an Apester story to their stories on social media platforms, such as Snapchat and Instagram. The new feature from Apester is a great […]
Introducing the Apester Story: The First Story Media Player that Allows Anyone to Create Stories Anywhere
Story Unchained! Appeal to new audiences. Build compelling visual stories into your articles. New York, February 8 – Apester, the visual interactive storytelling platform, launches Apester Story – a novel way to tell vivid stories and make any webpage pop. Apester Story releases a Story experience that branches out past social networks; dispersing it over […]
