Creating a Content Strategy To Get The Most Out Of Your Playlist
Written by Avi Latner, CPO, Apester Adopting Playlist is the way to go, from occasionally using Apester on a few articles to having Apester on every page. It makes the difference between manually embedding interactive content units on your site, and automatically and contextually placing your entire interactive content suite on your site, at scale. In […]
How Music News Site NME Learned About its Audience’s Festival Preferences Using Apester’s Automatic Content Matching
As a wrap up to the summer’s festival season, NME, the world’s biggest standalone music journalism site, surveyed its audience with Apester’s interactive content to learn about their tastes and preferences around music festivals. By surveying more than 5,000 readers, NME was able to assemble the “ultimate music festival”, through learning much more about its […]
WorldSoccer and Apester’s Poll Predicted: England’s Run will be Terminated at the Quarter Final
Before the FIFA World Cup tournament began, WorldSoccer hosted a series of 12 individual polls in order to determine who users see as England’s all-time best manager and all-star 11. The polls were powered by Apester and displayed on WorldSoccer in a playlist, a scalable method of presentation that contextually places Apester units within relevant […]
