Schroders engaged customers around behavioral biases with Apester
British investment management firm Schroders partnered with Apester to educate their audiences around behavioral biases. The polls created by Apester for Schroders were promoted across Apester’s network of premium publishers, including Business Insider: Designed with Apester Poll By asking the audience questions regarding what influences their financial decisions, Schroders gained important insight into their customers […]
Driving Leads With Apester’s Engaging Content
Lead generation has risen rapidly in demand as brands and publishers begin to recognize the importance of strengthening their connection with audiences. In the past, publishers and brands leaned on their social channels, but failed to connect with audiences. To give a direct connection with their users, brands have started email marketing campaigns while publishers […]
